Interactive real-time 3D car painting
Volkswagen AG
Capture Media GmbH
2019 Shanghai Auto Show
Touch screen application, custom 3D-paint shader, 3D work, different brush materials
Visitors became designers when they had the opportunity to design their own T-Roc. A touch screen was used for drawing - but the effect was visible on the car in real-time. Later, the visitors could take their creations home on their phones or as printed cards.
We developed a custom shader to allow for 3D-painting in real-time. We started with a simple proof of concept and advanced the technology down to the final product.