Ford - Social Square

Client: CTUS - Concept, Programming, Graphics, Animation, on-site-support

Social Square

For our US-based client CTUS, we created this social media project for Ford. It was shown at the annual Detroit Motor Show, and we extended the project for other trade shows.

Our partners over at realtime department supported us with the technical implementation.

We created realtime graphics and animations and wrote custom shaders for different wave effects. Using those, we showed dynamic content on a large 360-degree video wall with an enormous resolution.

Voting-System

Visitors could use different social media channels or step up to one of the provided PC terminals to take part in surveys answering several questions and even upload images and videos. Those were pre-filtered and then added to the system.

The hosts were able to access that dynamic data and include it in the show.

The questions and stats about the answers were used in the presentation live and in realtime.

More projects

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Interactive AR Soccer Demo with dynamic content on three different Systems.

 

Ford Social Square

Social media presentation for Ford at the Detroit Motor Show.

 

Porsche Museum

Programming a custom shader and creating an interactive gallery for a massive interactive video wall.

 

Glare Productions

We've got a lot of great ideas. If you'd like to convince yourself of that, you're welcome to visit us in our offices in Herten. Or we could come over to show our work to you. Just give us a call.