Client: CTUS - Concept, Programming, Graphics, Animation, on-site-support
For our US-based client CTUS, we created this social media project for Ford. It was shown at the annual Detroit Motor Show, and we extended the project for other trade shows.
Our partners over at realtime department supported us with the technical implementation.
We created realtime graphics and animations and wrote custom shaders for different wave effects. Using those, we showed dynamic content on a large 360-degree video wall with an enormous resolution.
Visitors could use different social media channels or step up to one of the provided PC terminals to take part in surveys answering several questions and even upload images and videos. Those were pre-filtered and then added to the system.
The hosts were able to access that dynamic data and include it in the show.
The questions and stats about the answers were used in the presentation live and in realtime.